Manchester United has agreed a two-year partnership with Du, claiming the deal will further the club’s connection with its 56 million fans in the Middle East, reports Sport Business.
The agreement with Du, the leading mobile telecommunications company in the United Arab Emirates, will give United’s fans in the country a chance to see all the goals scored as well as exclusive interviews, news and behind-the-scenes access.
Richard Arnold, commercial director at Manchester United, said: “The partnership with Du extends our coverage to our 56 million fans in the Middle East even further and we’re delighted to have found a partner that can give our supporters in the country a premier service of updates, exclusives and action.”
Farid Faraidooni, chief commercial officer at Du, added: “We are proud and excited by this partnership deal with the legendary Manchester United Football Club, which allows us to bring a wealth of United-related content to the dedicated fans amongst our five million customers.
”Manchester United is an icon and our sponsorship of the club will open up a world of exclusive privileges to our customers, allowing them to experience more than has ever been possible.”
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